Bangladesh has a GDP of USD 347 billion with a growth of 8.2% along with a rise of middle and affluent class. As these indicators are revamping and it empowers people with higher purchasing power. Also, mindset of people is changing, women are moving out for work, equal opportunity.

 Modern consumers now seek for comfortable, hygienic and horse-trade free ambiance.

Among total market, emerging market e.g. super shop contains only over 1 % salience. According to Bangladesh Superstores Owners’ Association (BSOA), some 30 companies with over 700+ outlets are currently operating across the country.

With larger customer coverage & the greatest number of outlets in terms of all sizes (500+ outlets), Shwapno is currently the market leader; serving huge number of people across the country. In numbers, Shwapno has around 500+, Meena Bazar has around 36 & Agora has around 18 outlets across the country. And, the only hyper type of market we have is Unimart (though it’s not a hyper market but tried to follow the channel type) having 5 outlets.
Total modern retail market size including all category is around BDT 3,000 crore and growth rate is around 15 % for the last 3-4 years, where the largest player is food industry. By 2030, the industry is expected to grow 20 times than today’s industry size.